Project: An immersive Approach To RetAil CusTomership
AtTRACT will be a software-as-a-service (SaaS) solution aiming to provide a unified but personalised experience for customers across retail channels (in store, online, etc).It will allow retailers to increase ARPU through a better conversion rates using an intelligent customer profiling tool.This will be achieved by integrating cross-channel customer data using web,mobile and social technologies,conveniently merged and exploited through innovative Big Data Technologies based on Hadoop and SPARK
| Acronym | AtTRACT (Reference Number: 9726) |
| Duration | 01/11/2015 - 01/05/2018 |
| Project Topic | Electronics, It And Telecoms Technology |
| Network | Eurostars 2 |
| Call | Eurostars Cut-Off 3 |