Project: Programmatic Advertising Decision System
| Acronym | PADS (Reference Number: 11582) |
| Duration | 01/10/2017 - 30/09/2019 |
| Project Topic | The project aims to develop a computerized support system for online advertisements based on revenue prediction models and data-driven modelling. The system will aid programmatic advertisement buying for online publishers by providing real-time adaptive decision on the best advertisement offer from different impression suppliers. The output will be an optimal configuration, which can lead to a significant revenue improvement. |
| Network | Eurostars 2 |
| Call | Eurostars Cut-Off 7 |