Project: Addressable TV Advertising (ATVA)
| Acronym | DART ATVA (Reference Number: 115104) |
| Duration | 08/04/2021 - 08/08/2022 |
| Project Topic | .We want to make it possible for TV broadcasters to target accurately video and display advertising in their broadcast networks to individual smartTV sets in households, addressable TV advertising It will enable TV broadcasters to compete with the same type of online (internet) advertising (i.e. Google and Facebook). We will deliver the technology solution and provide it as a SaaS (Software as a Service) service. Icareus DART (Digital AddRessable Tv), is disruptive, see PDF Attachment, Part 5. |
| Network | Eurostars 2 |
| Call | Eurostars Cut–off 14 |
Project partner
| Number | Name | Role | Country |
|---|---|---|---|
| 1 | Icareus Oy | Coordinator | Finland |
| 2 | Online Isler Teknoloji Pazarlama Ve Ticaret A.S | Partner | Türkiye |