Project: Enabling consumer access to food product information and process data through mobile and web applications.
Today, consumers consider several factors, besides cost, when making buying decisions such as origin, production practices and environmental impacts. Currently, no commercial solution exists that integrates whole supply chain, interoperable information based on traceability, and environmental sustainability of food products that enables communication of this information to the end consumers of the food products. Current systems COly focus on delivering information to the responsible supply chain Ps directly involved with the trade and transport logistics. _x000D_The perception of consumers regarding trust in the food supply varies across demographic groups within and across countries, but increasingly they are concerned about the origin, quality and safety of the food they purchase. The recent scandals arising from food fraud involving horse meat substitution in beef products clearly undermines the much required level of trust in the food supply and value chains in Europe. The benefits that consumers associate with traceability are in terms of health, quality, safety and control, and these issues are directly linked to trust and confidence. It has been reported that food quality and safety is related to traceability in consumers’ minds, with quality implying safety, and that traceability may contribute to improving consumer confidence[1]. Traceability and sustainability aspects in food supply systems have been studied independently. The regulations require food traceability, which is often limited to one step forward and one step backwards in the chain, with information very focused on food safety. Even getting information for chain-wide traceability is effort and time consuming and only integrated in less complex supply chains. The sustainability dimension of the traceability data collected is quite limited[2][3][4] and there is a need to motivate environmental, social and economic data acquisition of key indicators to understand the overall impact of the product._x000D__x000D_The BONAFIDE mobile application developed in this project will enable access to the supply chain data made available in the Business Cloud System (iM-BCS), which is being developed by P iMonIT. This data is being pushed into the iM-BCS by primary food producers regarding their individual food product specifications, processes, origins of raw materials and ingredients, and critical traceability and sustainability information attached for each product lot delivered into the supply chain. Thus, this EUROSTARS project creates the direct linking of critical information of interest to the consumers to establish and COtain trust and transparency in the receiving end of the chain. Furthermore, the mobile application (the BONAFIDE APP) will be designed to allow consumers to create their own profiles containing information suiting their particular interests and needs, like e.g. requirements based on their preferences, such as organic, fair trade, allergies, religion or specific food niches defined by themselves. Consumers will thus be empowered to explore the products, their provenance of origin, sustainability criteria etc., and furthermore share the information and opinions about the products they have purchased. _x000D__x000D_The BONAFIDE solution is built on top of an iMonIT designed Business Cloud for Sustainable Food Supply Chains (iM-BCS), which enables enterprises of any size to integrate smart tools for whole supply chain traceability for market information transparency. The solution provides clients with access to traceable market intelligence enabling enhanced, trust-based trade opportunities, giving buyers and traders further down a supply chain access to real-time information on the product they are buying/trading. The iM-BCS integrates smart tools for whole chain traceability using the business cloud as the data medium. The flow of information and data analytics from product suppliers to the final buyers can be made accessible to the consumers through appropriate data layering and a consumer friendly mobile application, i.e. the BONAFIDE APP. _x000D_ _x000D_--------------------------------_x000D_[1] Wendy van Rijswijk, Lynn J. Frewer, Davide Menozzi, Giusi Faioli. Consumer perceptions of traceability: A cross-national comparison of the associated benefits Food Quality and Preference 19 (2008) 452–464_x000D_[2] Yale Center for Environmental Law and Policy. "2005 Environmental Sustainability Index".Yale University_x000D_[3] P.M. (Nel) Wognum, Harry Bremmers , Jacques H. Trienekens , Jack G.A.J. van der Vorst, Jacqueline M. Bloemhof . 2011. Systems for sustainability and transparency of food supply chains – Current status and challenges” Advanced Engineering Informatics 25 (2011) 65–76_x000D_[4] G.J. Hofstede, H. Spaans, H. Schepers, J.H. Trienekens, A.J.M. Beulens, Hide or Confide: The Dilemna of Transparency, Reed Business Information. The Netherlands, 2004
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Acronym
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BONAFIDE
(Reference Number: 8578)
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Duration
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01/09/2013 - 31/05/2016
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Project Topic
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The BONAFIDE application will provide simple and easy to use access to the supply chain data available in a Business Cloud System that is being developed by P iMonit. This data is a key for providing consumers with transparent information needed for trust in the food supply chain.
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Network
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Eurostars
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Call
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Eurostars Cut-Off 10
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Project partner
